CLIENT
Novacare (Pvt.) Ltd.
Irfan Khan, CEO
Hasnain Abbas, Brand Manager
AGENCY
Shakir Khan, Creative Director, Design; Brand ID
Falah Pervez, Strategy Associate: Brand Positioning, Consumer research & Insight development
Nimra Saeed, Acct Manager: Campaign custodian to ensure smooth process flow
Jibran Siddiqui, Associate Creative Director; Big Idea, Ideation and concept development
Dawer Bukhari, Creative Director; • Big Idea, ideation and concept development
Rehan Babar, Assoc. Art Director; Design Development execution
Ali Malik, Associate Strategy Director; Brand Positioning, Consumer research & Insight development
Hammad Hasan, Group Head design; Design execution
Owais Raees, Graphic Designer; Design Execution
Mustafa Awan, Business Director; Campaign custodian to ensure smooth process flow
Adnan Syed, Chief Innovation Officer; Brand ID Development
Ali Limton, Acct Director
Moiz uddin, Creative Manager
Novaizer Amir, Graphic Designer
Maha Asif, Acct Manager, Digital
Iman Afridi, Social Media Executive; Community management
Ameen Ahmed, Media Planner, Digital
Seven Senses
SUMMARY
In a country where reliable and authentic sources of medicines are not easily available, even in the top urban centers, DVAGO was launched as the neighbourhood health and wellness experts, a novel concept, that trumped even the established local pharmacy chains.
By tackling people’s apprehensions about counterfeit medicines, expert medical advice and consistent availability, DVAGO was able to gain consumer’s confidence in a very short period.
DVAGO achieved 18% MoM growth, tripled its retail footprint, and surpassed social media targets, all within 40% of the prescribed budgets.
