Reckitt Benckiser

Afnan Imran, ABM on Strepsils
Amna Maniar, Intern - Strepsils Marketing
Humayun Farooq, Marketing Director
Zoya Altaf, PR Manager
Taha Durrani, Category Marketing Manager
Shayan Ahmed, Media Manager

Adcom Zenith *Lead Agency

Asad Aly Shah, Social Media Executive
Tasneem Lakhani, Acct Director
Mehdiyah Mohsin, Graphic Designer
Hanzala Bin Mahmood, Front-End Developer/ Video Editing
Maha Asif, Acct Manger
Moiz Uddin, Creative Manager
Somair Rizvi, General Manager
Ameen Ahmed, Media Planner
Adnan Syed, Chief Innovation Officer
Ali Rehman, Account Director

BIY Music

Mandana Zaidi, Director
Ali Noor, co-owner of BIY

OMD Pakistan

Walnut Communications Private Limited

Samra Muslim, CEO
Samra Muslim, CEO

While music is the pulse of the Pakistan’s youth and is being exploited by global brands with big-budget platforms, there exists little-to-no functional connect between brand and  platform. Amid this content clutter, no brand had a more direct connect with singing than throat-soothing lozenges. So, we got rid of the instruments to focus on what was relevant to our Brand: VOICE. Rather than latching onto an existing trend, we collaborated with a leading artist/label to launch Pakistan’s first Acapella music platform which racked up 14.3 Mn views by Q3 2018