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Telenor I-Champ
Telenor I-Champ

RAN IN: Pakistan

CLIENT
Telenor Pakistan

Khawaja Shariq Mustafa, Project Lead
Mahrukh Batool, Project Originator
Jarrar Mehdi, Project Executor
Haseeb Ahmed Noor, Project Executor
Umair Niaz, Execution Support
Fatima Habib, Project Brand Lead
Tahira Naseem, Project Digital Lead
Yasir Yasin, Manager Marketing and Brands

AGENCY
Manhattan Communications (Pvt) Ltd *Lead Agency

Dara Bashir Khan, Media Head


Heptagon


Active Media


Ignite Pvt Ltd


BrandLogics Pvt Ltd


SUMMARY

To increase market share and consideration, Telenor took the less trodden path of utilizing data for the betterment of societies. It travelled to 1800 underprivileged schools, empowered 630,000 students to use data to carve a better future with infinite possibilities for themselves. The brand took the crème-ala-crème of the talent found and gave them a mentorship platform on nation-wide TV channels through its branded venture Telenor I-Champ. 

CASE VIDEO


Hero Medium: BRANDED CONTENT

Medium Featured On Video: BRANDED CONTENT,EVENTS,INTERACTIVE/ONLINE,SOCIAL MEDIA,TV

Audience: Teens (13-20)

Objectives: Gain new customers

Type: Business to Consumer

Language: English