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Whirlpool
Care Counts

RAN IN: United States

CLIENT
Whirlpool

Bill Beck, VP, Senior Director
Chelsey Lindstrom, Senior Brand Manager

AGENCY
DigitasLBi *Lead Agency

Morgan Carroll, Managing Director and Executive Creative Director
Michael Frease, SVP, Group Creative Director
Louie Calvano, VP, Creative Director
Ryanne Donnellon, Associate Director, Media
Brian Sherwell, VP, Group Director, Creative Strategy
Kristine Kobe, VP, Account Director
Julie Wisniewski, Account Manager


Ketchum

Sarah Gates, VP, General Manager


SUMMARY

For more than one hundred years, Whirlpool has been committed to building appliances that enable the everyday care so necessary for families to thrive. That's why, when we found out kids were missing school because they lack clean clothes - we knew that we had to do something. Whirlpool created the Care Counts program to see how something as important as attendance rates could be impacted by the simple act of laundry. Whirlpool changed kids lives for the better by enabling them to succeed, increasing attendance rates by 93%.

CASE STUDY

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CASE VIDEO


Hero Medium: BRANDED CONTENT

Medium Featured On Video: INTERACTIVE/ONLINE;Brand Website/Microsite;Digital Video;Display Ads (Interactive/Online);Mobile/Tablet Optimized Website;INTERNAL MARKETING;PR;PROFESSIONAL ENGAGEMENT;Informational/Documentary Video;SEARCH ENGINE MARKETING (SEM/SEO);SOCIAL MEDIA;Laundry Placement in 17 Schools

Audience: Men and Women

Objectives: Build brand equity

Type: Business to Consumer

Classification: National

Language: English