Subaru of America

Alan Bethke, Vice President, Marketing
Brian Cavallucci, National Advertising Manager

Carmichael Lynch *Lead Agency

Randy Hughes, Executive Creative Director
Brad Williams, Account Management Managing Director
Paula Weisenbeck, Account Management Account Director
Dean Buckhorn, Group Creative Director
Brad Harrison, Creative Director
Greta Hughes, Account Supervisor
Sarah Poluha, Strategist
Brandon Miller, Consumer Engagement Group Director

Subaru has been connecting with its target for years over a shared love of the product, but through Make A Dog's Day, we were able to inspire a community of pet lovers to act on the behalf of dogs everywhere and, in turn, build a deeper relationship with the brand. Using social platforms, promotions, and inspiring content, we mobilized those passionate about pets to take action and give love back to their four-legged co-pilots and also inspire the adoption of shelter animals in the process.