Diverse & Resilient

Gerald Coon, President & CEO

Cramer-Krasselt *Lead Agency

Ned Brown, Group Creative Director
Zack Schulze, Associate Creative Director
Shawn Holpfer, Design Director
Todd Stone, Group Creative Director & Copywriter
Lisa Rios, Director of Brand Planning
Joe Spiegelhoff, Account Executive
Rachel Brubeck, Associate Media Director
Dustin Zick, PR and Social Media Supervisor
Chris Jacobs, SVP, Executive Creative Director

In urban Milwaukee, the teen birth rate is more than three times the national average, and STIs are making a troubling comeback. These teens are receiving the message; they’re just not buying it. Instead of changing the condom conversation, we changed the product. Introducing Naughty Bags, a new condom brand developed with a $120,000 grant from the Office of Adolescent Heath. They’re fun, relatable, and extremely accessible. And they changed the way teens feel about using condoms.