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Milwaukee Public Library
Library Out Loud

RAN IN: United States

CLIENT
Milwaukee Public Library

Eileen Force Cahill, Community Relations & Engagement Director
Paula Kiely, City Librarian
Ryan Daniels, Library Foundation Executive Director

AGENCY
Cramer-Krasselt *Lead Agency

Chris Jacobs, Executive Creative Director
Ned Brown, Group Creative Director
Sandy DerHovsepian, Associate Creative Director
Brian Steinseifer, Associate Creative Director
Kelli Buccholz, Print Producer
Todd Stone, Copywriter
Dustin Zick, PR and Social Media Supervisor


SUMMARY

The Milwaukee Public Library, an historic 140-year-old gem of the city, was in danger of becoming history. Because of the tech age and digital-sharing culture we now live in, society had deemed the library irrelevant. With waning visitation numbers, looming budget cuts and branch closures, and a marketing budget the size of a children’s book, the library found a way to propel itself out of its quiet past and into the present age, not by whispering its message, but yelling it. 

CASE STUDY

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CASE VIDEO


Hero Medium: EVENTS

Medium Featured On Video: EVENTS;INTERACTIVE/ONLINE;Display Ads (Interactive/Online);OOH;Transit;Other (OOH);PR;SOCIAL MEDIA;TV;Spots (TV)

Audience: Primarily African American and Hispanic with young children within the city of Milwaukee

Objectives: Increase overall visitation, new library card registration, online engagement, circulation and downloads of e-books and music.

Type: Business to Consumer

Classification: Local

Language: English