AGENCY
Spredfast
Andres Gomez, Senior Designer
Jason Carmel, Global Chief Data Officer
Stephanie Hockett, Associate Director, Content Strategy
Danielle Trivisonno-Hawley, Chief Creative Officer, Americas
Ray Page, EVP, Executive Creative Director
Lara Bain , Senior Social Strategist
Julie Bourne, Associate Content Strategist
Shawn Herron, Creative Director
Amanda Vo, Senior Project Manager
Matt Gilmore, Creative Director
Brian Mead, Account Director
Cole Peterson, Technical Director
Jonathan Salas, Software Developer
Michael Cobb, Senior Digital Analyst
Chris Ophoven, Freelance Editor
Megan Ball, Executive Producer
Charlie Bartlett, Freelance Designer/Animator
Jarrid Beasley, Program Manager
Eric Mathiasen, Technical Director
Hearby Sound
SUMMARY
Fighting hate speech through awareness, education or yelling doesn’t work, it just fuels it. Instead, we built an AI-driven bot that identifies hate speech on Twitter, and then sends an automated reply to hate speech authors that they needed to make an impossible decision: retweet and fund a donation to an anti-hate organization or delete their tweet. To date, 9 million fewer people have been exposed to hate speech on Twitter.