The National Center of Missing and Exploited Children

MUH-TAY-ZIK HOF-FER

JOHN MATEJCZYK, CHIEF CREATIVE OFFICER
PAUL STECHSCHULTE, EXEUCTIVE CREATIVE DIRECTOR
ADAM LEDBURY, ASSOCIATE CREATIVE DIRECTOR
KELSEY WILKINS, ASSOCIATE CREATIVE DIRECTOR
TANYA LESIEUR, HEAD OF PRODUCTION
MATT HOFHERR, CHIEF STRATEGY OFFICER
BRENDAN ROBERTSON, CHIEF STRATEGY OFFICER
WHITNEY JAMES, SENIOR EDITOR

MUH-TAY-ZIK HOF-FER *Lead Agency

JOHN MATEJCZYK, CHIEF CREATIVE OFFICER
PAUL STECHSCHULTE, EXEUCTIVE CREATIVE DIRECTOR
ADAM LEDBURY, ASSOCIATE CREATIVE DIRECTOR
KELSEY WILKINS, ASSOCIATE CREATIVE DIRECTOR
TANYA LESIEUR, HEAD OF PRODUCTION
MATT HOFHERR, CHIEF STRATEGY OFFICER
BRENDAN ROBERTSON, CHIEF STRATEGY OFFICER
WHITNEY JAMES, SENIOR EDITOR

Powell Communications

SLOANE HUMPHREY, PRESIDENT
TITUS WOUDA KUIPERS, ACCOUNT DIRECTOR

RSA Films

Bread & Butter

Media Monks

To wake up America to the reality that 400,000 children go missing every year, we created a hyper-local campaign that featured a music video that used geo-tech, so each time the video played, it dynamically showed the viewer missing children from their area. Each video play showed new faces of missing kids to ensure as many open cases were shown to the community in which they were likely to still be in. Fourteen children located, 2 billion media impressions generated, and the technology now exists to find more children.