CLIENT
Visa Inc.
Mary Ann Reilly, SVP, Marketing North America
Terry Seitz, VP, Marketing North America
Tim Baldwin, Director, Marketing North America
Adrienne Voltaggio, Director, Marketing North America
AGENCY
Elsa Filke, Designer
Jack McKenzie, Copywriter
Liesje Kraai, Senior Studio Artist
David Saliterman, Experiential Designer
Laura Holmes McCarthy, Creative Director
Mike Walker, VP, Client Solutions
Leah Butler, Creative Director
Arielle Mendelsohn, Director of Creative Operations
Chris Williams, Associate Design Director
Kelly LaCorte, Senior Project Manager
Sam Cohen, Art Director
Linzy Anderson, Senior Producer
Jess Joiner, Copywriter
Kaine Cahill, Senior Brand Manager
Katie Bartasevich, Group Brand Director
Alaina Toatley, Brand Coordinator
SUMMARY
In a world of startups, financial services brands can seem old and stodgy — especially in the pink-washed ways they market to women. And as Visa’s technologies become less visible, we knew we needed to demonstrate our innovation through progress, not product.So we decided to tackle the last-remaining taboo among women: money. A topic that's more uncomfortable to talk about than sex.Through Money is Changing, we got 25 million millennial women to get uncomfortable with us. As a result, Visa experienced its largest lift in innovation, ever.
