CLIENT
Mondelēz International
JustinParnell, Senior Director, Oreo Brand Equity
MarionDelgutte Saenen, Marketing Director, US Oreo Equity
Olympia Portale, Brand Manager, US Oreo Equity
GeorgieMaddock, Brand Manager, US Oreo Equity
AGENCY
MennoKluin, Chief Creative Officer
MichaelSchachtner, Executive Creative Director
KushalBirari, Art Director
LeeKoppel, Junior Copywriter
BrianGartside, Design Director
CarlySalaman, Executive Producer
JessicaRyle, Associate Producer
JoshuaSafran, Group Account Director
MaggieWalsh, Strategy Director
EdenLipke, Senior Social Strategist PiperHickman, Executive Creative Director
JennaZink, Associate Creative Director
MichaelPalma, Associate Creative Director
SophiaDelPlato, Senior Designer
LuisValencia, Junior Designer
KellyBray, Associate Content Director – Motion Designer
CarissaRanelycke, Head of Production
LindaFerrara, VP Business Affairs
KristineDowd, Account Supervisor
KevinTamayo, Project Manager
RaigAdolfo, Chief Strategy Officer
MichaelLaVallee, Associate Strategist
KristinMaverick, VP Social & Influencer
SageStargrove, Social Strategist
DahliaDandashi, Social Marketing Manager
PFLAG
Sanctuary Films
ColeWebley, Director
PrestonLee, Founder/EP
ChrisCho, Line Producer
BiancaCline, Director of Photography
JonasSappington, Production Design
PS260
MahFerraz, Editor
CarolineYost, Assistant Editor
Raná Martin, Executive Producer
SUMMARY
For over 100 years OREO has believed in nurturing life long bonds. But when an LGBTQ+ kid comes out to their parents, that bond gets put at risk. Parents are left in a closet themselves, unsure of what to say or do. In response, we created #ProudParent, a year long collaboration with PFLAG, the country's first ally organization, to encourage parents to come out in support of their LGBTQ+ kid. It created a worldwide cultural firestorm, and inspired a heartwarming movement of parents coming out in support of their kids.
