KitchenAid

Digitas *Lead Agency

Mark Book, Executive Producer, Head of Content
Laura Keeler, SVP, Group Creative Director
Nina Muzik, Copywriter
Alex Courtney,Art Director
Atit Shah, Chief Creative Officer, North America
Chris Loeffler, EVP, Global Lead
Lindsay Yellin, VP, Account Director
Vanessa Hobson, Manager, Account Management
Stephanie Kelly, VP, Group Director, Creative Strategy
Beata Wolankiewicz, Associated Director, Project Management
Chelsea Real, Associate Director, Social Strategy
Chris Quintero, Associate Director, Social Strategy
Jordan Arkin, Manager, Data & Analytics
Jon Lopes, SVP, Group Director, Data & Analytics
Lisa McGann, Supervisor, Paid Social
Josie Berg-Hammond, Associate Director, Social Strategy
Brad LaMendola, VP, Director, Paid Social
Caroline James, Creative Strategist

Vox Creative *Lead Agency

ArmandoTurco,SVP of Content, Head of Vox Creative
KateMiller Spencer,Head of Industry, CPG, Retail, QSR
HeatherPieske,Executive Creative Director
LauraDelarato,Creative Director
AlexAndrial, Senior Content Manager
JessBarbosa, Senior Producer
BrittanyFalussy, Design Director
JuliaBlack, Story Hunter
GinaMei, Deputy Editor
EmmaGross, Story Hunter
PatrickNg, Editor
ZhenLin, Editor

MSL Group

SPARK FOUNDRY Chicago

JaclynSinclair, EVP, President, Account Management
CatherinePechiney, Director, Media
AndyMcNees, Associate Director, Media

When most brands commit to “doing good,” it often ends with a donation. KitchenAid aimed to do more, to shed light on a long-standing, largely unnoticed issue and deliver the resources needed to make a difference. This case proves that unexpected brand actions - like creating an unbranded documentary for Hulu over traditional advertising, and building bespoke solutions instead of donating - are more effective in driving meaningful impact and brand consideration. KitchenAid ultimately provided critical awareness and support to thousands while meeting all objectives and lifting brand meaning 8.8pts.8