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UniCredit Banka
Kes kredit koji resava sve

RAN IN: Serbia

CLIENT
UniCredit Banka

AGENCY
Ovation BBDO *Lead Agency

Marko Pesic (Executive Director)
Vladimir Mitrovic (Creative Director)
Bojan Tanaskovic (Senior Copywriter)
Dejan Micic (Senior designer)
Marko Marjanovic (Community & Content Manager)
Dorde Trikos (Insight & Communication Strategist)
Sonja Kalusevic (Account Manager)
Nikola Dragic (Account Executive)
Luka Jelic (Production Manager)


SUMMARY

S pocetka 2016. godini bankarski sektor se nalazio u najvecoj ekspanziji kreditiranja jos od 2008, pa je i UniCredit Banka odlucila da predstavi svoj novi gotovinski kredit. Posto se odluka o kreditu donosi na osnovu vise faktora, predstavili smo proizvod u svoj njegovoj slozenosti, cvrsto verujuci da ce korisnici da uzmu u obzir sve sto ponuda nosi i odustanu od svojih prethodnih aranzmana. Da - cak i po cenu narusavanja odnosa sa prijateljima i rodbinom. Za dva meseca kampanje, banka je povecala trzisno ucesce za 2% - duplo premasujuci target - i unapredila sve relevantne performanse brenda. Prodaja kredita bila je 138% bolja od istog perioda prethodne godine.

CASE STUDY

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CASE VIDEO


Hero Medium: TV

Audience: 30-60 yrs

Type: Business-to-Consumer

Language: Serbian