CLIENT
Telenor Srbija
Petar Nogo, Marketing & Digital Communications Director Ivan Krstić,
ATL & Digital Communications Manager
AGENCY
New Moment New Ideas Company *Lead Agency
Ana Sutic, Creative director Igor Milovanovic, Head of Art Nemanja Spoljaric,
Designer Tamara Kricak, Account Director Milutin Markovic, Art Director Mina Markovic, Art Director Veljko Bojkovic, Copywriter
Emote Productions
Bogdan Petković, Executive Producer Božidar Đokić, Producer Marko Đilas, Director Damjan Radovanović, DOP
BRAIN WM
Zoran Palinić, Executive Producer Neda Morfova,
Director Dimitar Nedelcev,
DOP
SUMMARY
Our competitor was first to offer unlimited voice tariff plans and increased their customer acquisitions, leaving us far beyond. We realised that a choice of our tariff plan is becoming a matter of experience, not a matter of price. Our idea was to offer More Than Unlimited! We decided to change the focus and highlight what we do differently, and remind customers of experiences besides tariff plans. Our message “More than unlimited” resonated well and we gained the record highest acquisitions result in 5 years.