Fb-logo-2000x2000
Twitter-logo-2000x2000
Linkedin-logo-2000x2000
X

You can view videos online by purchasing a subscription. Videos are not available for download. Some cases only have a video. If there is no written PDF, only the video is available for the case. Subscribe here

X

  • Slide 0
  • Slide 1
  • Thumb 0
  • Thumb 1

Beeline
#MOZHNOVSE

RAN IN: Russia

CLIENT
VimpelCom PJSC

AGENCY
Possible Group *Lead Agency


SUMMARY

Do whatever you want and succeed: we’ve created a completely new product and our own ecosystem to earn new audience’s trust and loyalty. This has enabled us entering Generation Z media landscape and becoming friends through additional content and significant influencers. Consumption increase and media KPI overperformance confirm the idea. Generation Z doesn’t trust easily that’s why we’ve created a product which let us create content within the company’s ecosystem to pay for the product.

CASE VIDEO


Audience: The campaign was mainly targeted at active Internet users - people who basically live on the Internet and never put their phones or tablets down. This category included mature rational people as well as youth - emotional loafers who want to be understood and accepted with all their interests and hobbies.  

Objectives: 1) Build awareness of unlimited Internet plan be Beeline. 2) Increase mobile Internet traffic among Beeline users. 3) Increase loyalty among existing Beeline users and prevent them from leaving and choosing more interesting competing offers.  

Type: B2C

Language: English, Russian