Audience: 25-44 years old. Smartphone owners and active users of mobile internet. Self-confident, aware of their capabilities and potential, ready to implement it. They understand that they cannot affect distant future, but today and tomorrow they certainly can do something significant, achieve something. They are inspired by people like them. Animated by their example, skills, abilities and energy. They move forward and make their lives and the surrounding reality easier, faster, more interesting every day.  

Objectives: The creation of brand image, which is different to images of competitors and relevant to the audience of digital customers - people striving for success and achieving personal goals. The growth of the indices "first mention of the brand" and "main operator" - to take at least the second place for each (ambition proportionate to the market share), which means an increase of at least 2 points. The growth of image indicators of the brand "MegaFon": - "operator for those who succeed" and "modern operator which keeps up with the times - 2 points; - "constantly working on connection improvement" - 4 points. Improving the effectiveness of advertising: - the growth of index "spontaneous awareness of advertising" - not less than 3 points among the users of competitors; - the growth of index "attractiveness of advertisement" - not less than 2 points among the users of competitors.  

Type: B2C

Language: English, Russian