Fb-logo-2000x2000
Twitter-logo-2000x2000
Linkedin-logo-2000x2000
X

You can view videos online by purchasing a subscription. Videos are not available for download. Some cases only have a video. If there is no written PDF, only the video is available for the case. Subscribe here

X

  • Slide 0
  • Slide 1
  • Thumb 0
  • Thumb 1

MegaFon
Tulips for Mom

RAN IN: Russia

CLIENT
MegaFon PJSC

AGENCY
RODNYA Creative PR Studio *Lead Agency


AILOVE *Lead Agency


SUMMARY

We offered a deal for MegaFon’s clients: if you spend 150 minutes in one week on phone calls to your mother, she will get a beautiful bouquet of tulips for International Women’s Day. A total of 19 200 participants joined the activation. Thousands of moms from 98 Russian cities received the flowers, we sent out 100 000 of tulips.

CASE STUDY

New-pdf-icon

CASE VIDEO


Audience: Young active digital audience, MegaFon users. In the first place - the citizens of Moscow. They came here to study and work, and in order to succeed, they work hard and must always follow the latest news, trends and events. They spend all day online, but they don’t have so much time on voice calls. Even with their relatives, who remained in their native cities far from the capital, they communicate in short messages in instant messengers.

Objectives: Increase voice traffic among MegaFon users.To trigger a discussion around the project and the MegaFon brand in social media.To increase brand loyalty, using emotional arguments about the value of communication with loved ones.

Type: B2C

Language: English, Russian