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ТNТPREMIER
Launch of "TNT-PREMIER" videoservice

RAN IN: Russia

CLIENT
TNT Broadcasting Network

AGENCY
SUMMARY

In 2018, the holding GPMRTV with its flagship TNT launched its own OTT service, TNT-Premier, a video platform. which offers the user exclusive entertainment content of premium quality, as well as a number of advantages when viewing live content: - New seasons comedy serials and entertainment shows available on TNT-PREMIER before they appear on the TV channels. - All offered content is available on any device without ads, for just 129 p. - The service focuses the most powerful library of entertainment content in the country

CASE VIDEO


Audience: 1. The target audience is the audience 25-50. The core of the campaign was loyal TNT viewers. TNT's loyal audience of research results to a greater extent than the disloyal audience was willing to pay for the exclusive content from TNT, which will not be shown on TV. 2. The second key segment of the communication campaign was not a television audience, also 25-50, being fans of TV shows and subscribing to the most popular video services: IVI, OKKO, Amediateka, Netflix, MEGOGO. They enjoy watching exclusive western content

Objectives: 1. The main business goal was to collect the maximum number of registrations on the new TNT Premier service. 2. At the same time, the image tasks were certainly set - to become the most discussed and cool project-event on the Russian content market. 3. Promote new projects that were not on the TV market in Russia before

Type: B2C

Language: English, Russian