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Lublu coffee
BUT we have delicious!

RAN IN: Russia

CLIENT
Lublu coffee

AGENCY
Lublu coffee *Lead Agency


SUMMARY

How to secure your position in the coffee market, that has already been occupied by major players? How can we surprise conservative residents of Yekaterinburg, who are spoiled enough by high quality of coffee and top service? We are sure it’s possible to increase recognizability and gain loyalty, if we use a sense of humour and take the advantage of the status of our popular neighbour. After the campaign, the cafe managed to attract new clients and increase average monthly income by 500,000 rubles at once as well as a big attention and support of indifferent residents!

CASE STUDY

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CASE VIDEO


Audience: With the provocative message, first of all, we reached out to the modern young generation. To the people who actively use social networks, have a sense of humour and positive way of thinking. They became the first photo spreaders with our sticker.

Objectives: The main project goal - to increase recognizability in order to occupy its own place in the coffee market of Yekaterinburg. Along with increasing brand loyalty among people who have already become our customers.   Regarding to the achievements above, we were able to claim for stable income and traffic. In restaurant business they are measured in such indexes as the number of bills and revenue.

Type: B2C

Language: English, Russian