Fb-logo-2000x2000
Twitter-logo-2000x2000
Linkedin-logo-2000x2000
X

You can view videos online by purchasing a subscription. Videos are not available for download. Some cases only have a video. If there is no written PDF, only the video is available for the case. Subscribe here

X

  • Slide 0
  • Slide 1
  • Thumb 0
  • Thumb 1

Gazprom NeftLubricants
Sales King

RAN IN: Russia

CLIENT
GazpromneftLubricants LTD

AGENCY
SUMMARY

All leading motor oil brands try to influence retailers to buy more of their products by motivation programs and bonuses. How could G-Energy brand stand out from dominating competitors? We organized a unique nomination «Tsar of sales» - Oscar analogue for best salesmen. More than 5000 participants across the country took part in the competition. We gathered 600 winners in 5 star hotel in Sochi, where at gala evening best of the best were granted prizes and recognition among colleagues.

CASE VIDEO


Audience: Participants in the incentive program (promotion) are men aged 30-50, owners of small businesses (one or more specialty auto parts and oil stores). They are experts in the automotive segment, components and consumables. Rational factors and personal experience guide them in procurement. They are reluctant to take part in promotions-they risk their own reputation if they don't believe in the brand and don't trust the product.

Objectives: KPI (data)see also “Data Verification”

Type: B2C

Language: English, Russian