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National Council of Social Services (NCSS)
Look Beyond My Disability, See The True Me

RAN IN: Singapore

CLIENT
National Council of Social Services

Pearlyn Tseng/ Director/ Corporate Communications/ National Council of Social Service
Ryan Ik/ Senior Manager/ Corporate Communications/ National Council of Social Service
Cindy Tan/ Manager/ Corporate Communications/ National Council of Social Service

AGENCY
Wild Advertising and Marketing *Lead Agency

Yeo Ai Long/Founder/Client Services Director/Wild Advertising and Marketing
Ng Khee Jin/Founder/Creative Director/Wild Advertising and Marketing
Lee Kai Xin/Interactive Director/Wild Advertising and Marketing
Renga Vellasamy/Group Account Director/Wild Advertising and Marketing
Elizabeth Ng/Account Executive/Wild Advertising and Marketing
Johnson Tay/Senior Art Director/Wild Advertising and Marketing


MediaCom Singapore *Lead Agency


SUMMARY

There are about 100,000 persons with disabilities (PWDs) in Singapore. A study found that six in ten PWDs do not feel socially included, accepted or are given opportunities to contribute to society. The public did not realise their perception towards PWDs, like seeing them as less able and doubting their ability, limits PWDs from realizing their potential in society. With the ‘Look beyond my disability, see the true me’ campaign, we aimed to change people’s mindset and to get them to see PWDs as individuals and not by their disability.

CASE VIDEO


Classification: National

Language: English