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Scoot Airlines
Scoot Get Your Greek On

RAN IN: Singapore

CLIENT
Scoot Pte Ltd

Cheryln Phua/ Assistant Manager/ Marketing/ Scoot Pte Ltd
Michelle Teo/ Assistant Manager/ Social Media/ Scoot Pte Ltd

AGENCY
Publicis Singapore *Lead Agency

Jess Seow/ Account Director/ Publicis Singapore
Carl D'Souza/Planning Director/Publicis Singapore
Belle Loke/Content Specialist/Publicis Singapore
Isaac Tan/Copywriter/Publicis Singapore
Adrian Yeap/Creative Director/Publicis Singapore
Goh Si Ying/Senior Account Manager/Publicis Singapore



SUMMARY

Scoot Airlines has a history of successfully using social media platforms as the engine of its brand and e-commerce objectives. By the end of 2015, social media was driving S$1.3m in ticket sales each month for the brand. In 2016, with more new destinations to launch, and an ever-tightening budget, Scoot evolved its media targeting, audience segmentation and content profiles, layering 9 different data sets to create a sophisticated social media and content strategy. This multi-layered data strategy allowed Scoot to serve the right message to their highest value customers via social media, which has resulted in a direct sales increase of 149% per month through social media marketing, with triple the ROI from the previous year.

CASE VIDEO


Classification: National

Language: English