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Uber
Year With Uber

RAN IN: Singapore

CLIENT
Uber

Eshan Ponnadurai/ Uber APAC Regional Marketing Director/ Uber
Amrita Sareen/ Uber APAC Regional Marketing Manager/ Uber

AGENCY
R/GA Singapore *Lead Agency

Vivi Fitriani/ Art Director/ R/GA Singapore
Pimwadee Lai/Associate Creative Director/R/GA Singapore
Laurent Thevenet/Technical Director/R/GA Singapore
Sebastien Py/Producer/R/GA Singapore
Joe Poynter/Group Account Director/R/GA Singapore
Mark Tipper/Executive Creative Director/R/GA Singapore
Alicia Yueh Hui Ying/Content Producer/R/GA Singapore
Donna Gonzales-Mapagu/Senior QA Engineer/R/GA Singapore


Fuse Adventures in Audio


SUMMARY

Uber is a utility many take for granted. We wanted to remind people of Uber’s role - not just as a service, but a partnership that improves their everyday lives. ‘Year With Uber’ is an interactive year-in-review experience that turns riders’ trip histories into personalized stories. Stories of their 2016 journeys with Uber. Engagement was strong, with over 4 million social impressions in the first week alone. Best of all, 55% of users say they’re now more likely to use Uber. Not bad, as the industry’s first year-in-review campaign.

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Classification: National

Language: English