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Wonda
Wonda Brews a Surprising Launch in Singapore

RAN IN: Singapore

CLIENT
Etika Pte Ltd

Santharuban Thurai Sundaram / Vice President of Marketing / Etika Pte Ltd
Cheong May Yeen / Senior Brand Manager / Etika Pte Ltd
Tan June Yin / Brand Manager / Etika Pte Ltd
Carisma Kapoor/Brand Executive/Etika Pte Ltd
Gerina Wong/Senior Executive/Etika Pte Ltd

AGENCY
Entropia Holdings Pte Ltd *Lead Agency

Goh Soo Mei/Principal Integration/Entropia Pte Ltd
Choo Hooi Jinn/Engagement Manager/Entropia Pte Ltd


Havas Media Asia Pacific Pte Ltd *Lead Agency

Sunnie Yau/Senior Media Manager/Havas Media Asia Pacific Pte Ltd
Franck Vidal/Business Director/AdCity Singapore
Tony Savarimuthu/Chief Executive Officer/Brand Catalyst


SUMMARY

Getting a foothold on the Ready-To-Drink (RTD) Coffee market is a huge challenge for Wonda as Pokka & Nestle are long-time conquerors with more than 90% market share in total. Coffee is not only about consumption, it is also about the journey of taste and aromatic senses. We orchestrated the first-ever 5D immersive coffee experience in Singapore across multiple touchpoints, with focus on last mile conversion at in-store level. WONDA Coffee grew 206% during campaign period vs average monthly sales, outperforming expectations by two-fold!

CASE VIDEO


Classification: National

Language: English