Central Narcotics Bureau

Nio Yin Ying / Senior Assistant Director/ Preventive Education Unit/ Communications Division / Central Narcotics Bureau
Ruth Ong / Senior Manager/ Preventive Education Unit/ Communications Division / Central Narcotics Bureau

Asatsu-DK Singapore Pte Ltd *Lead Agency

Amy Chew / Senior Account Director / Asatsu-DK Singapore Pte Ltd
Azman Yusof/Account Manager/Asatsu-DK Singapore Pte Ltd
Tracy Tham/Senior Account Executive/Asatsu-DK Singapore Pte Ltd
Alicia Goh/Senior Copywriter/Asatsu-DK Singapore Pte Ltd
Fong Wei Kit/Senior Art Director/Asatsu-DK Singapore Pte Ltd
Germaine Cheah/Junior Art Director/Asatsu-DK Singapore Pte Ltd
Ronald Wong/Senior Creative Director/Asatsu-DK Singapore Pte Ltd
Zhang Xiu Wen/Graphic Designer/Asatsu-DK Singapore Pte Ltd

INX Events & Productions Pte Ltd

Singapore drug laws are one of the toughest on the planet. But today it’s tougher to curb curiosity for drugs amongst the youth, with a growing number of them showing more liberal views on drugs. Instead of having the authorities make a decision for the youth to say no to drugs, we did the unthinkable by letting them exercise their choice through a multisensory experience at Gurd Club, a first in Singapore. Ultimately, we reversed their enthusiasm for drugs; and turned them into anti-drugs advocates of their own accord.