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Singtel
Ready Set Roam

RAN IN: Singapore

CLIENT
Singtel

Dylan Tan / Associate Director / Singtel
Tay Jein Yi / Senior Manager / Singtel
Darryl Kang / Marcom Manager / Singtel
Michelle Lim/Marcoms Executive/Singtel

AGENCY
GOODSTUPH Private Limited *Lead Agency

Pat Law/CEO/GOODSTUPH
Eugenia Tan/Managing Director/GOODSTUPH
Linette Tan/Senior Digital Strategist/GOODSTUPH
Janice Lin/Creative Group Head/GOODSTUPH
Jayden Tan/Photographer/GOODSTUPH
Lee Sin Yee/Art Director/GOODSTUPH


SUMMARY

Our campaign sought to show (not tell) millennials how Singtel ReadyRoam is the answer to all their roaming mobile data needs. By understanding our target audience’s wanderlust needs and increasing Singtel ReadyRoam’s relevancy to them, we developed a four-episode travelogue series called Ready Set Roam featuring new bucket list destinations that viewers would find useful and valuable. We did better than expected and achieved a 300% increase in ReadyRoam signups since launch, with the $12/GB plan being the fastest growing data roaming plan to date for the business.

CASE STUDY

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CASE VIDEO


Classification: National

Language: English