Fb-logo-2000x2000
Twitter-logo-2000x2000
Linkedin-logo-2000x2000
X

You can view videos online by purchasing a subscription. Videos are not available for download. Some cases only have a video. If there is no written PDF, only the video is available for the case. Subscribe here

X

  • Slide 0
  • Slide 1
  • Thumb 0
  • Thumb 1

Tokio Marine
First Touch

RAN IN: Singapore

CLIENT
Tokio Marine Life Insurance Singapore

Manisha Seewal/Head of Marketing/Tokio Marine Life Insurance Singapore

AGENCY
Havas Singapore *Lead Agency

Andrew Hook/ Chief Creative Officer/ Havas Singapore
Kelvin Lim/ Creative Director/ Havas Singapore
Y2 Villanueva/ Copywriter/ Havas Singapore
Hazyrah Mokhlas/Art Director/Havas Singapore
Gerald Khoong/Strategic Planner/Havas Singapore
Dawn Choong/Project Manager/Havas Singapore
Danli Lok/Agency Producer/Havas Singapore
Antoine de La Seigliere/Regional Group Account Director and Director of Operations SEA/Havas Singapore
Glenn Chan/Account Manager/Havas Singapore


Red Agency Singapore


Havas Media Singapore


The Momentum Pte Ltd


SUMMARY

In a category dominated by Goliaths pushing out the same, tired messages, gaining a foothold for newer entrants is especially difficult. Enter Tokio Marine: a relatively young upstart who gave consumers a new reason to take notice. How? By appealing to people’s emotions. By dramatising the ‘First Touch’ – that very first moment when a parent comes in contact with their newborn – Tokio Marine sought to awaken every parent’s protective instincts. These real-life stories truly hit home, with our campaign leading to a 126% increase in product sales.

CASE STUDY

New-pdf-icon

CASE VIDEO


Classification: National

Language: English