Alliance Francaise de Singapour

Alizee Sire/ Communication Manager/ Alliance Francaise Singapour
Pauline Jorge/ Cultural Programming Manager/ Alliance Francaise de Singapour
Anne-Garance Primef/Executive Director/Alliance Francaise Singapour

Ogilvy & Mather Singapore *Lead Agency

Benoit Wiesser/ Chief Strategy Officer - APAC/ Ogilvy & Mather Singapore
Ashwath Ganesan/Global Planning Director/Ogilvy & Mather Singapore
Nicolas Courant/Executive Creative Director/Ogilvy & Mather Singapore
Aritra Dulta/Senior Copywriter/Ogilvy & Mather Singapore
Carole Domange/Global Group Account Director/Ogilvy & Mather Singapore
Net Supatravanij/Junior Planner/Ogilvy & Mather Singapore

When you pit French cinema against Hollywood in a multicultural yet highly US-dominated country like Singapore, you don't expect the underdog to come out on top. But we proved that human values still matter in today's cynical, capitalistic world; it's a common factor that crosses borders and cultures and doesn't have an expiration date. With little to no budget, we made Alliance Francaise history with a single trailer-like ad that captures the need for French cinema's quiet humanitarianism in a world that produces Marvel films faster than an iPhone X.