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UOB (UNITED OVERSEAS BANK)
Values Endure Over Time

RAN IN: Singapore

CLIENT
UOB

Eddie Khoo/ Managing Director/ Head of Group Personal Financial Services/ Private Banking and Business Banking/ Group Retail/ UOB
Cecilia Wong/ Executive Director/ Head of Marketing/ Group Retail Marketing/ UOB
Karen Seet/ First Vice President/ Head of Private Bank/ Business Banking & Travel Marketing/ Group Retail Marketing/ UOB

AGENCY
BBH ASIA PACIFIC *Lead Agency

John Hadfield/Chief Executive Officer/BBH Asia Pacific
Charles Wigley/Regional Chairman/BBH Asia Pacific
Megan Morrell/Business Director/BBH Asia Pacific
Daphne Ng/Executive Producer/BBH Asia Pacific
Faraaz Marghoob/Planning Director/BBH Asia Pacific
Jac Rodrigo/Creative Director/BBH Asia Pacific


Zenith


SUMMARY

In 2014, Singapore was destined to “outstrip Switzerland as the world’s wealth management centre”. Whilst global and local private banks were well placed to take a share of this lucrative pie, UOB Private Bank was a newcomer and a minnow. Yet by building a deeply emotive brand rooted in enduring Asian culture and values – and then enduring with this approach over the next 3 years, UOB Private Bank has enjoyed unparalleled business and brand growth that ranks at the very top of the industry.

CASE VIDEO


Classification: National

Language: English