CLIENT
Lidl Slovenija
VALENTIN BUFOLIN, vodja področja marketing, Lidl Slovenija
LIDIJA RAKUŠA, vodja oglaševanja, Lidl Slovenija
KATJA GALJOT, vodja oblikovanja in produkcije, Lidl Slovenija
KARMEN MLINAR, vodja digitalnih projektov, Lidl Slovenija
ROBERT GORNIK, vodja medijskega zakupa, Lidl Slovenija
TINA CIPOT, vodja področja korporativno komuniciranje, Lidl Slovenija
AGENCY
JANEZ RAKUŠČEK, izvršni kreativni direktor, Luna \TBWA
MATEJA DOLNIČAR, digitalna strateginja, Luna \TBWA
VIDA KOS, direktorica projekta, Luna \TBWA
JURE SOTLER, umetniški direktor, Luna \TBWA
CNJ d.o.o.
OMD Slovenija
SUMMARY
In an extremely competitive retail environment in Slovenia, Lidl used its tenth anniversary to address younger, dynamic families who appreciate quality and choose products that meet their needs. We designed and produced an integrated communication campaign based on the number 10 and the main message "Celebrate with us, live with inspiration." Precisely targeted media and relevant communication, upgraded with innovative creative solutions, have yielded great results in both business and marketing environments and also in communication field.