Kraft Canada

Leisha Roche, Senior Director Grocery Brands
Jen Satler, Director Shopper Marketing
Letty Mak, Associate Brand Manager
Rena Nickerson, Director of Marketing

ShopperDDB *Lead Agency

Jason Dubroy, VP Shopper Marketing
Craig Jenkins, Creative Director
Meghan Kelly, Account Supervisor
Kristine Lafreniere, Account Supervisor
Kate-lynn Merkowsky, Account Coordinator
Andrew Kohn, Account Coordinator

While still the market leader, well-known, once-loved Kraft products werent getting much love from Millennial Moms. Knowing that we needed to inspire them, and we needed to make it easy, Kraft Food Hacks was born. Inspired by the global trend of hacking, we created a rally-cry for innovative simplicity based around simple 3-step infographic recipes. The campaign was supported through print, digital, out-of-home, and social channels. So far the campaign has generated 13 million impressions to date, and most impressively, a 12% sales increase.