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Huggies
Baby Room by Design at Walmart

RAN IN: Canada

CLIENT
Kimberly-Clark

Denise Darroch, Field Shopper Marketer

AGENCY
Geometry Global *Lead Agency

John McCullagh, Account Supervisor
Marta Juszczak, Account Manager
Nuala Byles, Executive Creative Director
Caroline Brown, Art Director
Katherine Barks, Strategic Planning Director
Denise Darroch, Field Shopper Marketer


Mediative


SUMMARY

While a top retailer for her familys needs, Walmart Canada was not high on expectant moms list for her newborn preparation. Rather, she was home researching specialty retailer sites during her third trimester. Knowing that the key was reaching her then, Walmart shifted its focus online to developing a meaningful connection with her. So, Walmart and Huggies, looking to move beyond just price competition, teamed together to build traction and drive traffic to Walmart.cas baby category with a fun, engaging experience, allowing her to interactively plan her newborns nursery.

CASE VIDEO


Hero Medium: Digital/Interactive

Medium Featured On Video: Branded Content, Digital/Interactive, Mobile/Tablet, Print, Shopper Involvement, Social Media

Audience: Families,Mothers,Women,Young Women (20-35), Prenatal (new) mothers - Millenial 25-35

Objectives: Increase web traffic, bookings

Type: Business-to-Consumer

Classification: National

Language: English