Procter & Gamble

David Mullaly, Brand Manager
Julia Mills, Marketing Specialist

Saatchi & Saatchi X *Lead Agency

Travis Jackson, Associate Creative Director
Taci Shinn, Director, Project Management
Matt Earley, Senior Account Manager
Chris Nagengast, Digital Producer
Will Petty, Account Manager
Whitney Fortin, Senior Account Planner
Marandy Smith, Project Manager

When a child struggles with bedwetting, it impacts more than just the child, as Mom feels she has failed as a mother. Mothers of children who struggle with bedwetting need advice on what to do and a better way of communicating with her child about this sensitive topic. Pampers UnderJams offered expert counsel and a unique solution to reach her child. Mom’s responded by finding UnderJams at Walmart, leading to business growth.