Chobani, LLC

Mark DiNoia, Creative Production Manager
Rick Simington, Director of Sales, Target
Stephanie Besiada, Sales Analyst, Target
Ryan Anderson, National Account Executive, Target
Glen Pannell, Creative Production Designer
Lynsay Reynolds, Creative Lead
Hilary duPont, Social Media Manager
Jodi Genshaft, Senior Brand Manager
Jessica Lauria, Senior Director of Brand Communications

The Mars Agency *Lead Agency

Hayes Minor, Director of Strategic Planning

Delicious Contents

In August 2015, Chobani and Target teamed up to drive excitement in the dairy aisle by inspiring shoppers to pair Chobani with simple, delicious ingredients, delivering on the retailer and brand objectives of building shopping baskets and increasing consumption overall, especially outside of breakfast. Chobani connected with digitally-savvy Target Guests throughout their purchase journey, leveraging social/digital pre-shop and in-store tactics that succeeded in growing the category. During the first 4 weeks of the Target-exclusive “Create. Mix. Enjoy.” campaign, Chobani grew 6.5 share points ($2.8MM) and saw increased social engagement.