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Scotts
My Lawn. Your Yard's New Best Friend.

RAN IN: United States

CLIENT
The Scotts Miracle-Gro Company

Patti Ziegler, VP Marketing Communications
Kip Edwardson, Director Digital Media
Van Taylor, Director Cross Brand and Shopper Marketing
Heidi Seitz, Creative Director
Dayton Demmery, Shopper Marketing Manager
Tracey Bandy, Creative Activation Manager
Raouf Solaman, Digital Marketing Manager
Chris Hanaway, Content Manager

AGENCY
Fiksu *Lead Agency

Rachel Aranson, Senior Account Manager
Arthur Abramskiy, Client Development Manager


Revolocity


Photon Infotech


SUMMARY

Lawn care can be an intimidating experience. Where to start, what products to buy, how much, and when to apply are all age old questions that have been barriers to purchase since the advent of the lawn generations ago. Scotts created the modern day solution with the My Lawn App, Your Yards New Best Friend. For the first time lawn care is personalized and mistake free. Through a partnership with The Home Depot the app was launched driving sales and reaching a new generation of customers.

CASE VIDEO


Hero Medium: Mobile/Tablet

Medium Featured On Video: Branded Content, Ecommerce, Mobile/Tablet, Print, Product Design, Retail Experience, Social Media

Audience: Young Men (20-35)

Objectives: Gain new customers

Type: Business to Consumer

Classification: Local, Regional, National

Language: English