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Dove, Suave, TRESemme
Your Style, Your Way

RAN IN: North America

CLIENT
Unilever

Cory Fraehsdorf, Shopper Marketing Manager

AGENCY
Team Unilever Shopper *Lead Agency

Jake Uveges, Account Supervisor
Bobbi Bowers, Creative Director
Tracy Mathison, Creative Director
Soche Picard, EVP, Team Lead
Lindsay Ruddy, Sr. Art Director
RC Jones, Sr. Copywriter
Blair Carlisle, Jr. Copywriter
Heidi Schoeneck, EVP, Executive Creative Director


Geometry Global *Lead Agency

Phil White, EVP, Head of Strategy


SUMMARY

Your Style, Your Way is a Unilever personalization platform at CVS, built on the insight that hair care shoppers shop based on the end look solution they're seeking. By partnering Unilever's extensive product line with CVS's database, we could finally deliver the personal solutions to get women out of their hair rut and enjoy shopping and styling. Your Style, Your Way delivered a truly differentiated shopping experience that drove an unprecedented 15+% in category growth.

CASE VIDEO


Hero Medium: DIRECT

Medium Featured On Video: BRANDED CONTENT Pre;BRANDED CONTENT During;BRANDED CONTENT Post;DIGITAL/INTERACTIVE Pre;DIGITAL/INTERACTIVE Post;DIGITAL/INTERACTIVE Developed Retailer Site Content;DIGITAL/INTERACTIVE Digital Video;DIGITAL/INTERACTIVE MFR/Retailer Website;DIRECT Pre;DIRECT Post;DIRECT Email;DIRECT Mail;DISTRIBUTION CHANGES During;ECOMMERCE Pre;PRICING Pre;PRICING During;PRICING Couponing;PRICING Trade;PRINT Pre;PRINT During;PRINT Retailer Specific Publication;RETAIL EXPERIENCE During;RETAIL EXPERIENCE In-Store Merchandizing;RETAIL EXPERIENCE Sales Promotion;SAMPLING During;SAMPLING In-Store;SHOPPER INVOLVEMENT Pre;SHOPPER INVOLVEMENT Consumer Generated;SOCIAL MEDIA Pre;TRADE COMMUNICATIONS/PROMO Pre;TRADE COMMUNICATIONS/PROMO During

Audience: Young Women (20-35)

Objectives: Increase sales, volume

Type: Business to Consumer

Classification: National

Language: English