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Doritos
Doritos Batman v Superman at Dollar General

RAN IN: North America

CLIENT
PepsiCo

Jasmine Artis, Sr. Marketing Manager
Marisa Perez, VP Customer Management
William Langford, Sr. Director of Marketing
Isabel Gaeta, Associate Marketing Manager

AGENCY
The Marketing Arm *Lead Agency

Jay Evans, VP Account Services
Taylor Clary, Account Director
Michelle Webster, Account Supervisor
Sam Pittman, Account Executive
Andrew Popsack, Creative Director
Aaron Herrell, Sr. Art Director


SUMMARY

Doritos teamed up with the number one film release of 2016, Batman v Superman: Dawn of Justice, to bring fans exclusive access. Not all of these fans have the financial means to take their families to see a movie in the theater. Given this reality and the knowledge that these shoppers were craving the ability to bring heroic experiences to their families, Doritos partnered with Dollar General to bring Batman v Superman to all of its shoppers. With these Dollar General exclusives, shoppers were able bring superhero magic to their families and, in turn, be the true heroes.

CASE STUDY

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CASE VIDEO


Hero Medium: RETAIL EXPERIENCE

Medium Featured On Video: DIGITAL/INTERACTIVE Pre;DIGITAL/INTERACTIVE Display Ads;DIGITAL/INTERACTIVE MFR/Retailer Website;PACKAGING During;PRICING Post;PRICING Couponing;PRINT Pre;PRINT Retailer Specific Publication;RETAIL EXPERIENCE During;RETAIL EXPERIENCE In-Store Merchandizing;SOCIAL MEDIA During

Audience: Mothers

Objectives: Increase sales, volume

Type: Business to Consumer

Classification: National

Language: English