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OREO Cookies
OREO Cookie Balls

RAN IN: North America

CLIENT
Mondelez International

Stephen McGowan, Director, Shopper Marketing
Joy Simonsen, Customer Director, Shopper Marketing

AGENCY
Geometry Global *Lead Agency

Margaret Naughton, VP, Group Director
Jen Beutler, Account Supervisor
Katie McElligott, Creative Director
Mark Weiher, Associate Creative Director


SUMMARY

During the Holidays, shoppers look for easy recipes that deliver the holiday “wow” factor and help them avoid the recipe “fail”. So we created OREO Cookie Ball recipes – the reindeer, penguin, cute melting snowmen and a Target-exclusive gingerbread house – requiring three ingredients and a no-bake solution that will impress everyone. By focusing on three retailers, Target, Publix and Meijer, we drove incremental sales of OREO Cookies, grew the entire cookie category and even got OREO Cookie balls trending on Google.

CASE VIDEO


Hero Medium: RETAIL EXPERIENCE

Medium Featured On Video: DIGITAL/INTERACTIVE Pre;DIGITAL/INTERACTIVE During;DIGITAL/INTERACTIVE Developed Retailer Site Content;DIGITAL/INTERACTIVE Display Ads;DIGITAL/INTERACTIVE MFR/Retailer Website;DIGITAL/INTERACTIVE Other;MOBILE/TABLET Pre;MOBILE/TABLET During;MOBILE/TABLET Display Ad;MOBILE/TABLET Location-based Communications / Real Time Marketing;MOBILE/TABLET Messaging Editorial Content;PRICING Pre;PRICING During;PRICING Couponing;RETAIL EXPERIENCE During;RETAIL EXPERIENCE In-Store Merchandizing;SOCIAL MEDIA During

Audience: Mothers

Objectives: Increase sales, volume

Type: Business to Consumer

Classification: Regional;National

Language: English