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OREO Cookies
Walmart OREO Your Vote

RAN IN: North America

CLIENT
Mondelez International

Stephen McGowan, Director, Shopper Marketing
Lauren Wright, Customer Director, Shopper Marketer

AGENCY
Geometry Global *Lead Agency

Margaret Naughton, VP, Group Director
Jen Beutler, Account Supervisor
Caileigh Carey, Account Executive
Katie McElligott, Creative Director
Mark Weiher, Associate Creative Director
Curtis Stenger, Senior Art Director


MOjO Marketing, Inc.

Nicole Trudo, President


SUMMARY

Walmart and OREO Cookies needed to get shoppers to explore the full breadth of OREO Cookie flavors available to accelerate a stagnant cookie category. We honored Walmart Moms' long time loyalty and trusted her in electing the next Walmart exclusive OREO Cookie flavor: Caramel Apple, Jelly Donut or Cookies & Cream. Shoppers voted each day and received shareable content to show that they voted for the new 2017 OREO Cookie flavor. Thousands of Walmart shoppers voted every day and increased the entire cookie category at Walmart +2.9% versus prior period.

CASE VIDEO


Hero Medium: SHOPPER INVOLVEMENT

Medium Featured On Video: DIGITAL/INTERACTIVE Pre;DIGITAL/INTERACTIVE During;DIGITAL/INTERACTIVE Developed Retailer Site Content;DIGITAL/INTERACTIVE Display Ads;DIGITAL/INTERACTIVE MFR/Retailer Website;DIRECT During;DIRECT Email;DIRECT Retailer Specific;ECOMMERCE During;MOBILE/TABLET Pre;MOBILE/TABLET During;MOBILE/TABLET App;MOBILE/TABLET Display Ad;MOBILE/TABLET Messaging Editorial Content;PRICING During;PRICING Couponing;PRINT During;PRINT Custom Publication;RETAIL EXPERIENCE During;RETAIL EXPERIENCE In-Store Merchandizing;RETAIL EXPERIENCE POP;RETAIL EXPERIENCE Retailtainment;SAMPLING During;SAMPLING In-Store;SHOPPER INVOLVEMENT During;SHOPPER INVOLVEMENT Consumer Generated;SOCIAL MEDIA During

Audience: Mothers

Objectives: Increase sales, volume

Type: Business to Consumer

Classification: National

Language: English