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McDonald's & Coca-Cola
McDonald's & Coca-Cola

RAN IN: North America

CLIENT
McDonald's

AGENCY
Leo Burnett/Arc *Lead Agency

Jennifer Cacioppo , EVP, Account Director
Susan Stein, EVP, Account Director
Mark Wiegard , VP, Creative Director
Emily Vangelovski, Account Supervisor
Estefania Alamo, Account Executive
Chris Gallevo, Senior Art Director
Roperts Mapura, Art Director
Amanda McKinney , VP, Director of Marketing Operations
Josh Lebowitz, Creative Director
Matt McCabe, Associate Creative Director


HelloWorld, Inc.


DDB


Burrell


SUMMARY

The Sip, Share and Win program was born out of an idea that identified and utilized an important yet understated retail asset in the restaurant business: the drive-thru. While a traditional shopper marketing activation typically relies on activating the inside environment of a restaurant, we recognized the value of the drive-thru for its ability to connect with shoppers by leveraging a seasonal insight. Focusing on the outside retail asset and connecting it with a seasonal insight helped McDonald's stem and reverse a continuous decline in its soft drink sales.

CASE STUDY

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CASE VIDEO


Hero Medium: BRANDED CONTENT

Medium Featured On Video: BRANDED CONTENT Pre;BRANDED CONTENT During;DIGITAL/INTERACTIVE Pre;DIGITAL/INTERACTIVE During;DIGITAL/INTERACTIVE Digital Video;EVENTS Pre;EVENTS During;PACKAGING Pre;PACKAGING During;PR Pre;PR During;RETAIL EXPERIENCE During;RETAIL EXPERIENCE In-Store Merchandizing;RETAIL EXPERIENCE POP;SOCIAL MEDIA Pre;SOCIAL MEDIA During;TV Pre;TV Product Placement

Audience: Men & Women (18-44)

Objectives: Increase sales, volume

Type: Business to Consumer

Classification: National

Language: English