Intel

Vanouhi Ghazarian, Global Digital Retail Program Manager
Renee Novello, Director of Shopper Mareketing and Global Retail
Ian Freitas, Global Digital Shopper Marketing Manager
Cyndi Brigham, Global Digital Retail Program Manager

Leo Burnett/Arc *Lead Agency

Bill Reishtein, SVP Creative Director
Colleen Raleigh, Account Director
Roberto Blanco, Associate Creative Director
Sacha Nechas, Senior Copywriters
Jose Arruzazabala, Associate Technical Director
Beto Perez, Art Director

In store aisles, leading tech retailers were failing to educate shoppers about exponential improvements in PCs. Complicated paper fact sheets attempted to explain everything, but instead confused shoppers. Many walked out without buying. Intel used technical prowess to totally reinvent the aisle. Intelligent Point of Sale (IPOS) detects specs inside each device, and transforms them into a visually engaging, interactive experience. And the PC aisle was brought life digitally via the Shopper Recommendation Tool. Together, these tools increased shopper confidence, satisfaction and most significantly - spending - on Intel-powered devices.