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Friendship Dairies cottage cheese
ShopRite Mix-In Matchmaker Program

RAN IN: North America

CLIENT
Saputo Dairy Foods

Ray Langton, Product Manager, Cultured
John Tillstrom, Sales Manager Northeast


The Coca-Cola Company

AGENCY
Partners + Napier *Lead Agency

Jennifer Piper, Account Director
Greg Smith, Director of Shopper Marketing
Cindy Rogers, Creative Director
Ron Manley, Creative Supervisor
Michael Kennedy, Creative Supervisor
Rachel Ballatori, Account Executive
Scott Wolf, Sr. Experience Designer


Wakefern Food Corporation

Carol Heyducek, Shopper Marketing/Corporate Marketing


MyWebGrocer


RDD Associates


Boden PR


SUMMARY

Friendship Dairies cottage cheese developed and led a multi-partner, cross-category shopper marketing program for ShopRite. Called Mix-In Matchmaker, it encouraged the grocers highly coveted healthy food shopper segment to discover surprising, new ways to combine Friendship Dairies cottage cheese with other healthy foods to expand their restless palates and enliven their food journeys. This resulted in a 12% increase in spending by health-focused shoppers. Brand sales grew 8.3%, with a 60% repeat rate by new customers. ShopRite loved the promotion so much they adopted their own recurring version of it.

CASE STUDY

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CASE VIDEO


Hero Medium: DIGITAL/INTERACTIVE

Medium Featured On Video: BRANDED CONTENT During;DIGITAL/INTERACTIVE During;DIGITAL/INTERACTIVE Developed Retailer Site Content;DIGITAL/INTERACTIVE Display Ads;DIGITAL/INTERACTIVE MFR/Retailer Website;MOBILE/TABLET During;MOBILE/TABLET Display Ad;MOBILE/TABLET Messaging Editorial Content;PRICING During;PRICING Trade;PRINT During;PRINT Retailer Specific Publication;RETAIL EXPERIENCE During;RETAIL EXPERIENCE POP;RETAIL EXPERIENCE Sales Promotion;SAMPLING During;SAMPLING In-Store;SHOPPER INVOLVEMENT During;SHOPPER INVOLVEMENT Consumer Generated;SOCIAL MEDIA During;TRADE COMMUNICATIONS/PROMO During

Audience: Women

Objectives: Increase sales, volume

Type: Business to Consumer

Classification: Regional

Language: English