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Johnson & Johnson
College Care Essentials

RAN IN: North America

CLIENT
Johnson & Johnson

Jack Ford, Sr. Customer Development Manager
Ashlynn Eidemiller, MLDP Associate

AGENCY
Geometry Global *Lead Agency

Steve Finney, VP, Group Account Director
Kristin Cole, Account Executive
Melvin Strobbe, ECD
John Givers, Creative Director
Blair Casey, Copywriter
Vanessa Wurtz, Art Director
Kathy Kluchurosky, Director, Production Services
Samantha Hodges, Sr. Multimedia Producer


SUMMARY

Going Back-to-College with Johnson & Johnson
Johnson & Johnson's upper respiratory line was about to see a major cut in distribution at Walmart. And with Cold and Flu season right around the corner, that just couldn't happen. So, they teamed up with Kleenex and Clorox and went back-to-college to create a total care solution that was perfect for parents and their newly independent college students. This program saved the brand's distribution at Walmart and exceeded expectations while helping J&J gain additional merchandising support across all Walmart stores.

CASE STUDY

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CASE VIDEO


Hero Medium: DIGITAL/INTERACTIVE

Medium Featured On Video: BRANDED CONTENT Pre;DIGITAL/INTERACTIVE Pre;DIGITAL/INTERACTIVE During;DIGITAL/INTERACTIVE Display Ads;DIGITAL/INTERACTIVE MFR/Retailer Website;DIGITAL/INTERACTIVE Other;DIRECT Pre;DIRECT Email;ECOMMERCE During;GUERILLA Pre;GUERILLA Street Teams;MOBILE/TABLET Pre;MOBILE/TABLET During;MOBILE/TABLET Display Ad;MOBILE/TABLET Location-based Communications / Real Time Marketing;PRINT Pre;PRINT Magazine - Print;RETAIL EXPERIENCE During;RETAIL EXPERIENCE In-Store Merchandizing;RETAIL EXPERIENCE POP;SAMPLING Pre;SAMPLING OOH (event);SEARCH ENGINE MARKETING (SEM/SEO) Pre;SEARCH ENGINE MARKETING (SEM/SEO) During

Audience: Parents of College Students

Objectives: Increase sales, volume

Type: Business to Consumer

Classification: National

Language: English