Unilever

Team Unilever Shopper *Lead Agency

Natalie Smith, VP, Account
James Phillips, VP, Creative Director
Lauren Elliott, VP, Director - Strategic Planning
Heidi Schoeneck, EVP, Executive Creative Director
Phil White, EVP, Head of Strategy
Soche Picard, EVP, Managing Director

Geometry Global *Lead Agency

Unilever, a leader in the Antiperspirant/Deodorant category was challenged to follow the heels of last years launch and the biggest innovation in the US Personal Care Category with their new Dry Spray Antiperspirant format.  To prove that this product was a true game changer and continue to change the deodorant game, Unilever built trust and persuasion through the voice of consumers, turning early adopters into dry spray advocates.  We exceeded all goals, driving a major innovation forward in year two and towards long-term growth in the category.