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Roundy's/Metro Market
From Big Box to Food Boutiques

RAN IN: United States

CLIENT
Roundy's/Metro Market

Joe Wood, VP, Marketing

AGENCY
Cramer-Krasselt *Lead Agency

Todd Stone, Group Creative Director
Jim Root, Creative Director
Tim Halverson, Copywriter
Kelli Buchholz, Print Producer
Lisa Rios, Director of Brand Planning
Shawn Holpfler, Design Director
Eric Ebenhoch, Group Account Director


SUMMARY

Metro Market didn't appeal to adventurous millennial shoppers who wanted intimate vs. huge and impersonal. By re-imagining and re-branding elements of the store to a create a public market-like atmosphere, they brought back young shoppers--and sales--in droves. Weekly visits increased by 64% and items per cart sales increased by 60%.

CASE STUDY

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CASE VIDEO


Hero Medium: RETAIL EXPERIENCE

Medium Featured On Video: BRANDED CONTENT During;DIRECT During;DIRECT Email;DIRECT Mail;PACKAGING During;PR During;PRICING During;PRICING Couponing;PRINT During;PRINT Newspaper - Print;RETAIL EXPERIENCE During;RETAIL EXPERIENCE In-Store Merchandizing;RETAIL EXPERIENCE POP;SAMPLING During;SAMPLING In-Store;SOCIAL MEDIA During

Audience: Men and Women 2--35

Objectives: Increase brand loyalty

Type: Business to Consumer

Classification: Local

Language: English