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Pampers
Pampers + Target Baby Registry

RAN IN: United States

CLIENT
Procter & Gamble

William Fox, Brand Manager
Allie Kussman, Marketing Specialist

AGENCY
Leo Burnett/Arc *Lead Agency

Nimisha Jain, VP Strategy Director
Kim Sharon, VP, Account Director
Courtney Wickland, Senior Art Director
Sam Mitroff, Account Supervisor
Sara Burke, Senior Copy Writer
Daniel Hug, Account Executive
Beth Wright, Senior Strategist


SUMMARY

Show new moms that Target has them and their babies covered with a registry that thinks of everything.

CASE VIDEO


Hero Medium: DIGITAL/INTERACTIVE

Medium Featured On Video: BRANDED CONTENT During;DIGITAL/INTERACTIVE During;DIGITAL/INTERACTIVE Display Ads;DISTRIBUTION CHANGES During;ECOMMERCE During;MOBILE/TABLET During;MOBILE/TABLET Display Ad;TV During;TV Branded Content

Audience: Mothers

Objectives: Gain trial

Type: Business to Consumer

Classification: National

Language: English