Procter & Gamble

Carrie Birth, Brand Manager
Brooke Taylor, Marketing Operations

Blue Chip Marketing Worldwide *Lead Agency

Katey Rybski, Vice President of Business Leadership
Gene Zlotnikov, Associate Director of Business Leadership
Doug Van Andel, Executive Creative Director
Jason Geis, Group Creative Director
Rob Soltan, Senior Copywriter
Dan Ware, Associate Creative Director
Kit Fries, Associate Creative Director
Tom Mescall, Director, Video & Broadcast Production

Strange Loop

P&G used their Olympic partnership to connect the elusive millennial shopper to a different out-of-the-box way to shop for their everyday essentials – Boxed.com. By using a relevant Olympian, snowboarder Louie Vito, we were able to tie into what was happening culturally while showing the benefits that an e-commerce platform like Boxed.com could provide when shopping for everyday bathroom, laundry and household cleaning items. The primary goal was to drive prior time period sales growth and the campaign delivered 30% growth vs. 3 weeks prior.