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ARCTICA
Arctica launch

RAN IN: Ukraine

CLIENT
Eastern Beverage Trading

Bezugly Aleksey, Marketing Director, Eastern Bevrage Trading
Kushch Dmytro, Group Brand Manager (vodka, Eastern Bevrage Trading
Skripchenko Olga, Junior Brand Manager (vodka, Eastern Bevrage Trading



AGENCY
TBWA\Ukraine *Lead Agency

Svetlana Tsvelenyeva – Creative Director, TBWA\Ukraine
Olga Perepelytsia – Account Director, TBWA\Ukraine
Anton Momot – Art Director, TBWA\Ukraine
Taras Bai – Junior Art Director, TBWA\Ukraine


AGAMA Digital Group


SUMMARY

This case is a successful example of unconventional thinking and going against the trend on all possible stages: growing on a declining market, asking premium price for an extremely price sensitive product, making more value by adding less ingredients, being rationally persuasive with an emotional communication, and eventually winning more than it seemed possible.

CASE STUDY

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CASE VIDEO


Additional Materials:

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Classification: National

Language: English, Ukrainian