Heineken

Nic Casby, Brand Director
Alexander Drake, Brand Manager
Cindy Tervoot, Head of Marketing

Publicis London *Lead Agency

Dave Monk, Executive Creative Director
Marcus Iles, Creative Director
Sol Ghafoor, Planning Director
Trent Patterson, Managing Director
Elzabe Buys, Account Manager
Colin Hickson, Head of Production
Nicola Turek, Producer

In the wake of Brexit, as people were retreating into echo chambers, Heineken developed a social experiment to show how even the most divided people can find common ground when they connect over a beer. The resulting film was shared far and wide, with over 625 articles written about it. By starting a conversation where it was needed most, we helped build meaning back into the brand for our millennial target. We generated an 11.9% volume sales uplift in the campaign period, outstripping the lager category threefold.