Mars UK

Daniel Newell, Portfolio Director (Candy UK)
Chloe Smith, Brand Manager

adam&eveDDB *Lead Agency

Ben Priest, Group Chief Creative Officer
Richard Brim, Chief Creative Officer
Matt Fitch, Creative Director
Mark Lewis, Creative Director
Jessica Lovell, Executive Strategy Director
David Mortimer Mortimer, Planning Director

Haygarth

Laura Izzard, Senior Account Director

MediaCom

Megan Kennedy, Planning Manager

Skittles sweets are bought on impulse. So to arrest declining sales among light TV viewing young adults, Skittles needed to be more top-of-mind and more present in-store. Our convention-breaking Give The Rainbow campaign transformed the trade relationship with the UK’s biggest retailer – delivering a new product collaboration, increased national distribution and an annual, sales-driving occasion unique to Skittles. These long-term benefits had short-term impact. Our small budget created an uplift in sales value, volume and market share, a 142% ROMI, plus a huge show of support for Pride.